Powerful analytics for every creator
Six essential tools to understand your Instagram performance, optimize your content, and grow your audience with data-driven decisions.
Know your true engagement rate
Our engagement calculator analyzes likes, comments, shares, and saves across all your posts, reels, and stories to give you an accurate engagement rate. No more guessing.
- Calculate rates for individual posts or your full profile
- Compare against industry benchmarks by niche
- Track engagement trends over time
Monitor every follower gained and lost
See daily, weekly, and monthly follower changes. Understand which content drives growth and identify patterns in unfollows so you can adjust your strategy.
- Real-time follower count tracking
- Growth rate projections and goals
- Correlate follower changes with content
Post when your audience is most active
Our AI analyzes your followers' activity patterns across time zones and days of the week to identify the exact windows where your posts get maximum reach and engagement.
- Personalized posting schedule per account
- Separate recommendations for reels, posts, and stories
- Updates weekly as audience behavior shifts
Understand who your followers really are
Go beyond basic demographics. Discover your audience's interests, behaviors, peak activity times, and even which of your competitors they follow.
- Age, gender, and location breakdown
- Interest and affinity categories
- Authentic follower percentage score
See how you stack up against competitors
Track up to 10 competitors side by side. Compare engagement rates, posting frequency, follower growth, and content performance to find winning strategies.
- Side-by-side metric comparisons
- Identify their top-performing content
- Benchmark your growth against theirs
Automated reports, delivered weekly
Get beautifully formatted PDF reports sent straight to your inbox. Perfect for sharing with clients, teams, or reviewing your own progress at a glance.
- Weekly and monthly report options
- Custom branding for agencies (Business plan)
- Export to PDF, CSV, or via API
How Outfame compares
See why creators and agencies choose Outfame over other analytics platforms.
| Feature | Outfame | Iconosquare | Sprout Social | Later |
|---|---|---|---|---|
| Free plan | ✓ | ✕ | ✕ | ✓ |
| Engagement calculator | ✓ | ✓ | ✓ | ✕ |
| Best time to post (AI) | ✓ | ✓ | ✓ | ✓ |
| Competitor analysis | ✓ | ✓ | ✓ | ✕ |
| Audience insights | ✓ | ✓ | ✓ | ✕ |
| White-label reports | ✓ | ✕ | ✓ | ✕ |
| API access | ✓ | ✕ | ✓ | ✕ |
| Starting price | Free | $49/mo | $249/mo | $25/mo |
Start analyzing your Instagram today
Join 50,000+ creators using Outfame for free Instagram analytics and insights.
Get Started Free