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Instagram analytics insights
Data-driven guides and tips to help you understand your audience, optimize your content, and grow your Instagram presence.
Instagram Engagement Rate: Complete Calculator & Benchmarks for 2026
Learn how to calculate your Instagram engagement rate, understand what makes a good rate by niche, and use data to improve your content strategy.
Best Time to Post on Instagram in 2026: Data-Driven Guide
We analyzed over 1 million posts to find the optimal posting times by day, industry, and timezone. Here is what the data says for 2026.
How to Track Instagram Follower Growth: Tools & Metrics That Matter
Beyond the follower count: learn the key metrics to track, the tools to use, and strategies to turn analytics into consistent growth.